| 000 | 01446nam a22003374a 4500 | ||
|---|---|---|---|
| 001 | AAD7805 | ||
| 008 | 920211s1991 mx a b 00110 spa d | ||
| 020 | _a9688801860 : | ||
| 040 |
_avecaucab _cvecaucab |
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| 041 |
_aspa _heng |
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| 099 |
_aHF5415 _bS25 |
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| 100 | _aSchoell, William F | ||
| 240 |
_aMarketing: contemporary concepts and practices _lEspañol |
||
| 245 |
_aMercadotecnia _bconceptos y prácticas modernas _c/William F. Schoell, Joseph P. Guiltinan ; traducción Leonora Catalina Sánchez Fonseca ; revisión técnica Cleotilde Hernández Garnica |
||
| 250 | _a3 ed. | ||
| 260 |
_aMéxico : _bPrentice-Hall Hispanoamericana, _cc1991. |
||
| 300 |
_axv, 822 p. _bil. _c26 cm. |
||
| 500 | _aIncluye índice | ||
| 504 | _aIncluye bibliografía | ||
| 590 | _a9204 | ||
| 650 | _aMERCADEO | ||
| 700 | _aGuiltinan, Joseph P. | ||
| 765 | _tMarketing: contemporary concepts and practices | ||
| 921 | _a6 | ||
| 942 |
_2lcc _cLIB |
||
| 999 |
_c27505 _d27505 |
||